calculator

Funnel Conversion Calculator

Enter traffic and conversion rates to see monthly volume, revenue, cost per lead and break-even traffic.

The Funnel Conversion Calculator translates monthly traffic and a handful of conversion rates into the metrics that matter: leads, qualified leads, customers, revenue, costs and estimated profit. Each result shows the formula behind it so you can sanity-check the math. Use it to set realistic targets before you build, and to find the leakiest stage of an existing funnel.

Inputs

Edit any field — results update live.

Monthly visitors

Total organic traffic to the funnel entry page.

Visitor → lead· %

Share of visitors who give an email/contact. Start 1–3%.

Lead → qualified· %

Leads that fit and engage. Start 15–30%.

Qualified → customer· %

Qualified leads who buy. Start 5–15%.

Average order value· $

Repeat units / months

Purchases per customer, or subscription months counted.

Monthly content cost· $

Software/tools cost· $

Team cost· $

Results

Visitors

5,000

Leads

100

−98%

Qualified

−80%

Customers

−90%

Leads / mo

100

Leads = Visitors × (Visitor→Lead % / 100)

Qualified leads

Qualified leads = Leads × (Lead→Qualified % / 100)

Customers

Customers = Qualified leads × (Qualified→Customer % / 100)

Revenue

$240

Revenue = Customers × Average order value × Repeat units

Total cost

$1,700

Estimated profit

$-1,460

Profit = Revenue − (Content + Tools + Team cost)

Revenue / visitor

Cost per lead

$17

Cost per customer

$850

Break-even traffic

35,417 visitors

Break-even traffic = Total cost ÷ Revenue per visitor

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Disclaimer. This calculator produces an estimate based on the rates you enter, not a forecast or guarantee. Replace the default rates with your own data before making spending decisions.