Organic Funnel Toolkit
calculator● interactive soon

Content-to-Lead Calculator

Set a monthly lead goal and see content volume requirements per channel.

The Content-to-Lead Calculator answers the question every content team eventually asks: 'how many pieces, on which channel, to hit our lead number?'. It models publishing cadence, per-piece reach and CTA performance so you can reverse-engineer volume. The interactive calculator ships in the next release; you can model its logic today using the Funnel Conversion Calculator with traffic tied to content output.

What you'll be able to do

  • Set a monthly lead target and reverse-engineer content volume.
  • See per-channel levers: cadence, reach, CTA, conversion.
  • Compare channels by lead-per-piece efficiency.

The interactive tool ships in the next release. Meanwhile use the Organic Funnel Builder which encodes the same logic for these stages.

Notify me when this goes live

We'll email when the interactive tool is ready. No spam.

Disclaimer. Descriptions here describe intended tool behaviour. They are not a current interactive calculation.

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FAQ

Monthly leads is approximated from publishing cadence × per-piece reach × per-piece CTA × visitor-to-lead rate. The interactive calculator surfaces each lever.