calculator● interactive soon
Funnel ROI Calculator
Compare build cost and runway against projected organic revenue.
The Funnel ROI Calculator frames an organic funnel as an investment: one-time build cost, ongoing content cost and a runway, weighed against projected monthly revenue. It outputs payback period, 12-month return range and a sensitivity read. The interactive ROI calculator arrives in the next release; for a point-in-time projection use the Funnel Conversion Calculator and add your build cost manually.
What you'll be able to do
- Enter build cost, runway and projected organic revenue.
- Get payback period and a 12-month return range.
- Read a sensitivity note on the riskiest assumption.
The interactive tool ships in the next release. Meanwhile use the Organic Funnel Builder which encodes the same logic for these stages.