Organic Funnel Toolkit
builder● interactive soon

Content Funnel Mapper

Audit your content library against awareness, consideration and decision stages.

The Content Funnel Mapper takes your existing content library and sorts it by funnel stage — awareness, consideration, decision, retention — so you can see gaps at a glance. Most teams over-produce top-of-funnel and under-produce decision assets; this mapper makes that imbalance obvious. The interactive mapper ships in the next release; the Organic Funnel Builder includes the stage definitions it relies on.

What you'll be able to do

  • Audit your content library against awareness/consideration/decision stages.
  • Spot the most common gap — too much top-of-funnel.
  • Get a remediation plan to balance the funnel.

The interactive tool ships in the next release. Meanwhile use the Organic Funnel Builder which encodes the same logic for these stages.

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Disclaimer. Descriptions here describe intended tool behaviour. They are not a current interactive calculation.

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FAQ

It shows where you have too much top-of-funnel fluff and not enough decision-stage assets — the most common gap in organic funnels.