Organic Funnel Toolkit
email

Lead Magnet + Email Funnel

Lead magnet → instant delivery → welcome sequence → segmentation → offer.

Steps

  1. 1Pick a lead magnet format matched to your audience.
  2. 2Deliver it instantly with a welcome email.
  3. 3Send 3–5 value emails that reinforce the promise.
  4. 4Segment based on engagement or a single question.
  5. 5Make a segment-appropriate offer.

Assets you'll need

  • lead magnet
  • welcome sequence
  • segmentation logic
  • offer

Metrics to track

  • lead-magnet conversion
  • delivery rate
  • sequence open rate
  • offer clicks

Disclaimer. Templates are starting points, not guarantees. Adapt steps and metrics to your audience and validate with real data before scaling.

Related tools

Related guides

Channel FAQ

Deliver value in 3–5 emails, then make a soft offer. Hard-selling on email #1 erodes trust.